摘要
在考虑赠品促销对市场需求具有影响效应的前提下,构建了市场需求预测与赠品相关的供应链协调模型,证明了该模型能使供应链渠道得到有效协调;并建立了这类契约的最优决策模型,得出最优解存在的条件以及最优解的表达式;然后分析了模型中相关参数的变化对最优决策变量及供应链利润的影响。
A supply chain coordination model with that the forecasting market demand connect with premium is discussed in this paper, and the validity of supply chain channel coordination by this contract and an optimal decision problem under the condition of the supply chain coordination is studied. It is proved that this coordination model can coordinate the supply chain effectively; further, the optimal decision model is established, and the existent conditions and the expression of optimal solution are found.
出处
《武汉科技学院学报》
2008年第1期40-42,共3页
Journal of Wuhan Institute of Science and Technology
关键词
赠品促销
供应链
收入共享
契约
渠道协调
Premium
Promotions
Supply
Chain
Revenue-sharing
Contract
Channel Coordination
