摘要
职业教育在我国是一个正在蓬勃发展的事业,如何才能更好地促进职业教育的发展呢?针对当前职业教育发展中存在的一些问题,文章引入市场营销的理念,要求职业教育必须以市场需求为中心,充分运用市场机制,提高自身的竞争意识、质量意识和就业服务意识,力求办出特色,创出品牌,从而促进职业教育可持续发展,服务于我国产业结构调整和社会发展。
In china,Vocational education is rising, how can we better promote the development of vocational education？ According to the current problem existing in our country＇s vocational education,this paper adopts the marketing conception, considering the vocational education must base on the social demand and enhance the conception of competition and quality and employment, and emphasizing the vocational school must own itself speciality and brand, so as to ensure the vocational education＇s sustainable development and benefit the struction adjustment and social development.
出处
《广东交通职业技术学院学报》
2008年第1期121-123,127,共4页
Journal of Guangdong Communication Polytechnic
关键词
职业教育
市场营销理念
发展
vocational education
marketing theory
development
