摘要
费斯克认为,一个文本要成为大众的,就应当具备"生产者式"的特征。生产者式文本这个范畴,是用来描述"大众的作者式文本"的,对这样的文本进行"作者式"解读,不一定困难,它并未挑战读者从文本中挖掘意义,也不以它和其他文本或日常生活的惊人差异,来困扰读者。它并不将文本本身的建构法则强加于读者身上以至于读者只能依据该文本才能进行解读,而不能有自己的选择。
Fiske holds that if a text wants to be popular, it should bear the characteristic of being producerly. Producerly text describes “popular authorly text” and it is not difficult to authorly interpret the text since it does not challenge the readers to dig out meanings from the text nor confuses the readers with the striking differences between it and other texts or daily life. It does not impose the construction rules of the text itself on the readers so that they can only interpret depending on the text without their own choices.
出处
《江苏行政学院学报》
CSSCI
2008年第2期37-42,共6页
The Journal of Jiangsu Administration Institute
