摘要
本文首先使用产业价值链的相关理论分析电视剧产业价值链内涵,以电视剧产业价值链的现状为基础,分析目前存在的问题。然后结合数字媒体时代对电视剧产业价值链带来的影响,提出了重新构建的适应于数字媒体时代的电视剧产业价值链。
In this paper, the relevant theories about industrial value chain are used to analyze the exact meaning of TV drama＇s value chain and existing problem on the basis of current situation. After combining the influence on the TV drama＇s industrial value chain in the age of digital media, the idea is forwarded that the value chain should be restructured adapted to the new age.
出处
《新闻界》
CSSCI
北大核心
2008年第1期10-12,18,共4页
Journalism and Mass Communication
关键词
电视剧
产业价值链
数字媒体时代
重构
TV drama
industrial value chain
age of digital media
restructure
