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基于损失避免的消费者需求与产品定价模型 被引量:3

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摘要 文章首先简要回顾了价格参考效应和损失避免研究的相关文献,在此基础上,建立了包含价格参考效应和损失避免的消费者需求和产品定价模型,并给出了模型的解。基于该模型,探讨了价格参考效应和损失避免效应对企业产品定价的影响和相关建议。最后,对未来可能的研究方向进行了探讨。
作者 李荣喜
出处 《统计与决策》 CSSCI 北大核心 2008年第5期52-54,共3页 Statistics & Decision
基金 广东外语外贸大学科研创新团队资助
  • 相关文献

参考文献6

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二级参考文献12

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共引文献10

同被引文献40

二级引证文献26

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