摘要
我国中小旅行社的数量众多,但其产品却存在着较多的问题。中小旅行社要生存发展,必须从产品方面入手改革,才能在巨大的竞争对手面前提高自己的竞争实力。
China＇s small and medium -sized travel agencies are large in number but the products quality is not up to standard. In order to survive and develop, they must take effective measures and strengthen their competitiveness before stronger rivals in the tourist market.
出处
《湖南商学院学报》
2007年第6期63-65,共3页
Journal of Hunan Business College
关键词
中小旅行社
旅行社产品
深度开发
small and medium- sized travel agency
travel agency product
in- depth development
