摘要
中国加入WTO和世界经济全球化促使中国产品及其商标词必须采用国际语言,具备国际形象。英语是世界通用的国际语言,创造英语商标词是中国企业走向世界的必由之路。所谓汉字商标词的英语化就是根据商品的特点、汉字商标词的意义、读音及英语商标词构词法创造性地设计出与之相适应的英语商标词,使商标词具有国际形象。本文依据当前我国汉字商标词英语化的发展现状,提出了汉字商标词英语化的一些具体方法及需注意的问题。
China＇ s entry into the trademark words to adopt international creating English WTO and the globalization of world economy impel Chinese products and language and possess global image.English is an international language ,so trademark words is Chinese enterprises＇ only path to the world.The internationalization of Chinese trademark words is to design the English trademark words creatively according to products＇ characteristics, the meaning and pronunciation of Chinese trademark words and formation of English trademark words, thus making the trademark words possess international image.With regard to the current situation of Chinese trademark words ,this paper offers some concrete methods of the internationalization of Chinese trademark words and some questions which need to be considered.
出处
《南阳师范学院学报》
CAS
2007年第7期87-88,共2页
Journal of Nanyang Normal University
关键词
汉字商标词
英语商标词
英语化
Chinese trademark words
English trademark words
internationalization
