摘要
语言反映文化,文化决定语言的选择。因此,英语国家的文化决定了广告活动中英语的选择,即语言的选择要顺应英语国家的文化语境。顺应的因素包括英语国家人的思维模式、审美价值观和宗教信仰及禁忌。只有这样,广告语言才能实现它的交际目的——说服受众来购买产品或服务。
Language reflects culture, and culture decides linguistic choices~ countries＇ cultures decide linguistic choices of English advertising language Therefore, English-speaking . Namely, linguistic choices should be adapted to the western cultural context. And those cultural factors include westerners＇ thought patterns, aesthetic values, religious worship and taboos. Consequently, the English advertising language can accomplish its conununicative goals to talk audiences into buying the product/service advertised.
出处
《西南科技大学学报（哲学社会科学版）》
2007年第6期55-60,共6页
Journal of Southwest University of Science and Technology:Philosophy and Social Science Edition
关键词
顺应论
英语广告语言
文化语境
theory of adaptation
English advertising language
cultural context
