摘要
运用城市营销理论,通过实地考察和资料分析,总结、归纳欧洲发达城市举办国际体育赛事的现状特征。认为,对照国际经验,以及建设一流体育中心城市目标,上海在举办重大赛事方面,如体育赛事规模与等级、市场运作等还存在差距。为了使定期举办国际体育大赛成为上海市经济发展、体育产业的重要组成部分,建议在2020年前,上海应举办一次,乃至若干次国际最高等级体育赛事。
Using the theory of city administration and marketing, and by the aid of field survey and analysis of reference material, it summarized the characteristics of the present situation of holding international sports events by the European developed cities, and believed that compared with the international experience and in accordance with the objective of turning into a first-class sports center city, shanghai still had a long way to go in the aspects of holding important sports events, such as the size, grade and market operation etc. of sports events. In order to make holding international sports events regularly be an important component of the development of Shanghai economy and sports industry, Shanghai should hold international top sports events once or several times before 2020.
出处
《上海体育学院学报》
CSSCI
北大核心
2007年第6期1-5,15,共6页
Journal of Shanghai University of Sport
基金
上海市哲学社会科学基金(2006BZH011)
上海市重点学科建设资助项目(Y0901)
关键词
欧洲发达城市
上海市
国际体育赛事
城市营销
体育营销
申办
European developed cities
the city of Shanghai
international sports events
city administration and marketing
sports administration and marketing
bidding
