摘要
高校的招生直接关系到学校生源的好坏,关系到学校的可持续发展问题。招生的宣传工作是高校招生工作的重要环节,是高校之间竞争的重要手段。本文从招生宣传现状出发,试析招生宣传中存在的一些主要问题,试探招生宣传更为有效的途径。
The enrollment work in institutions of higher learning is an essential job closely related to the quality of students recruited and the sustainable development of a school.The publicity of enrollment in higher institutions is an important link for college enrollment work and an important means for the competitions among colleges.This paper starts with the introduction of the present status of enrollment publicities and tries to analyze some problems that exist in our publicity work in hope of finding a more effective way out for the enrollment.
出处
《福建师大福清分校学报》
2007年第6期42-44,共3页
Journal of Fuqing Branch of Fujian Normal University
关键词
高校
招生
宣传
Institutions of higher learning, Enrollment, Publicity
