孙子兵法在大学生就业营销策略中的应用被引量：2

The Application of The Art of War in University Students' Strategy of Hunting for Job

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摘要高等教育在大众化背景下,毕业生就业工作呈现市场化特征,营销战略已运用其中。根据大学生就业与孙子兵法的相同切合点,笔者提出了若干孙子兵法思想在大学生就业营销策略中的应用,对当前的高校毕业生就业工作具有一定的参考价值。 Under the circumstances of popularity of higher education,university graduates have to meet the demands of market and the promotion strategy has been involved in such activity.By comparing the similarities in university students' hunting for job and The Art of War,this paper proposes some suggestions on the application of the ideas of The Art of War in hunting for job,which is helpful for university graduates.

作者魏有兴王琳

机构地区河海大学常州校区学工部河海大学学生处

出处《河海大学学报（哲学社会科学版）》 2007年第3期86-88,共3页 Journal of Hohai University：Philosophy and Social Sciences

关键词孙子兵法大学生就业营销策略 The Art of War employment of university students marketing strategies

分类号 G40-058 [文化科学—教育学原理]

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参考文献6

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