摘要
商品包装的公益性是指包装设计应倡导合理的社会伦理秩序,传播文明精神,明确社会道德价值趋向,具有为社会公众服务的公益观念。包装设计者在设计时除了考虑包装的一般功能外,还应重视其公益性。在此基点上提出了商品包装的视觉和形态结构设计应具有公益性;商品包装设计应重视社会经济发展的持续性;应考虑大众使用的方便和安全,从而使商品包装成为能引导大众健康消费,具有为社会公众服务功能的商品包装。
The public benefits of commodity packaging is that the design of packaging should propose reasonable social ethic and order, promulgate civilization, nail down the tendency of social morality, and have the idea of serving the public. Designers, when designing a package of commodity, should not only pay attention to its normal functions, but also to its public benefits. It was put forward that visual and modal designs of commodity packaging should have public benefits; commodity packaging designs should attach importance to the sustainable development of social economy; consider the convenience and safety for people to use, thereby, to make commodity packaging lead people to consume healthily and server the social public.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第7期193-194,199,共3页
Packaging Engineering
关键词
商品包装设计
公益性
视觉设计
形态结构设计
经济持续发展
大众使用
commodity packaging designs
public benefits
visual design
model design
sustainable development of economy
public use
