摘要
2005年国家提出了“从中国制造到中国创造”的发展理念,“品牌中国”运动席卷华夏大地。这是中国企业完成从财富时代到品牌时代的最大契机。文中对设计创意是企业品牌化发展的原动力作了进一步的探讨与研究,品牌设计创意是设计师情感的表达;设计师是企业品牌化发展的灵魂;市场营销是品牌设计创意的来源和检验。
In 2005, China advocated such development concept as ＂ made in China and Created by China＂. The campaign of ＂ Brand China＂ spread allover the country. It is the biggest opportunity for Chinese enterprises to finish transforming Wealth Age to Brand Age. This paper further explored on the creative brand design＇s motivity in the development of corporate brand. Creative design of brand is the expression of the feeling of and the designer is the soul of the brand development. The market is the source and test place of the design creativeness of the brand.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第5期271-273,共3页
Packaging Engineering
基金
2005年湖北襄樊学院高教研究课题(JY0514)
关键词
品牌
设计创意
设计师
文化内涵
Brand
design creativeness
designer
cuhural content
