摘要
采用问卷调查法,以网络为调查媒介,对西南大学在校学生的博客使用现状进行调查研究,共回收有效问卷991份.研究发现:①大学生使用网络行为已十分普及,但使用博客还未成为大学生网络使用的核心内容.②男女大学生在博客的认同度上有显著的性别差异,女大学生更愿意使用博客.③男女大学生在博客使用动机的"信息"和"自我表达和记录"两个维度上有显著的性别差异,女大学生对"信息"和"自我表达和记录"两个维度的认同度更高.④大学生博客使用动机在"社会交互作用"维度和"娱乐消遣"维度具有年龄上的显著差异.⑤大学生博客使用动机以"信息"、"自我表达和记录"、"社会交互作用"三个维度最为显著.
This study investigated the present situation of college students＇ blog behavior. An online questionnaire survey was conducted to collect 991 samples who are Southwest University students for quantitative analysis. The results showed that： ①With the popularization of internet, diffusion of blog is very rapid. But college students＇ blog usage behavior is still in the initial stages, ②Female undergraduates claim higher approval than male undergraduates. ③They also more endorse ＂information＂ and ＂self-documentation and self-expression＂ than male undergraduates on usage motivations for construct. @There is significant difference in Motivations as ＂entertainment＂ and ＂social interaction＂ on the aspect of age. ④College bloggers＇ main motivations are ＂information＂, ＂self-documentation and self-expression＂ and ＂social interaction＂,
出处
《西南师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2007年第3期172-176,共5页
Journal of Southwest China Normal University(Natural Science Edition)
关键词
大学生
调查
博客使用行为
博客使用动机
college students
investigation
blog usage behavior
blogger＇ s motivation
