摘要
由于中国文化贸易连年逆差,产品结构与营销手段单一,更缺乏名牌企业与名牌产品,文化创新能力极端弱化,文化产业的国际竞争力低下,专业人才严重匮乏。因此,中国要发展文化贸易,必须加快文化体制改革与人才培养的步伐,提高文化产业的国际竞争力,通过立法保护知识产权,并拓宽文化贸易的营销渠道。
Nowadays, cultural trade functions as the engine for the economic development in many countries while China＇s cultural trade has continuously suffered deficit with its singleness in product structure and marketing means, the lack of famous enterprises and products, low ability in cultural innovation, disadvantage in international competition and talents deficiency. Therefore we must develop our cultural trade by quickening the pace of its system reform and talents training, improving its ability in international competition,protecting intellectual property through lawmaking and widening its marketing channels.
出处
《辽宁工程技术大学学报（社会科学版）》
2007年第3期278-280,共3页
Journal of Liaoning Technical University(Social Science Edition)
基金
辽宁省社会科学规划基金资助项目(L05BGJ006)
关键词
文化贸易
逆差
3C化产业
知识产权保护
cultural trade
deficit
cultural industry
protection of intellectual property
