摘要
保险企业的核心竞争力,主要包括其界定、来源、作用、评价、培育与提升。本文在一般企业核心竞争力研究的基础上,回顾了有关保险企业竞争力的研究文献,发现目前对保险企业核心竞争力的研究还不够完善和系统,如文献数量不多,且研究重点比较分散,缺乏系统性;针对性不强;对其评价过多地依赖于财务指标;研究方法有待完善等。未来我国保险企业核心竞争力的研究方向,需要建立一个符合保险行业特征的核心竞争力研究框架,并以国际视野评价我国保险企业的核心竞争力。
The core competitiveness of insurance enterprises composes of its definition, source, role, evaluation, cultivation and enhancement. Based on the study on core competitiveness of ordinary enterprises, the paper reviews research archives on insurance enterprises＇ competitiveness, and reveals that the current research on this topic is not systematic or adequate with problems such as limited number of research papers, diversified research focus, lack of systematic research, irrelevance to practical issues, overdependence on financial parameters of evaluation, inadequate research method, etc. The research on insurers＇ competitiveness in the future requires that we establish a research framework that befits the unique characteristics of the insurance sector, and evaluate on Chinese insurance enterprises＇ competitiveness from the international perspective.
出处
《保险研究》
CSSCI
北大核心
2007年第5期18-20,共3页
Insurance Studies
关键词
保险业
核心竞争力
竞争优势
the insurance industry
core competitiveness
competitive advantage
