摘要
保险企业自身竞争力的强弱决定了企业经营的成败。本文针对我国保险行业的特点,建立我国保险企业竞争力评价指标体系,运用模糊综合评判方法将定性指标定量化,并利用主成分分析法建立了评价模型。同时还对我国7家保险企业的竞争力进行实证分析评价。
whether an insurance enterprise runs successfully or unsuccossfully is decided by its competitive capability. This article aims at the characteristics of competitive capability of insurance enterprises, establishes an evaluation index system in view of characteristics of competitive capability of insurance enterprises, make use of the fuzzy comprehensive evaluation method to quantify the qualitative indexes, and adopt the principal component analysis （PCA）to carry out the evaluation of competition capabilities of insurance enterprises. The thesis also provides the positive evaluation of competitive capability of seven insurance enterprises in china.
出处
《价值工程》
2006年第6期109-112,共4页
Value Engineering
关键词
竞争力
指标体系
保险企业
competitive capability
index system
insurance enterprises
