5DAVIS F D. Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology [J]. MISQuarterly, 1989, 13(3):319-340.
6GEFEN D, STRAUB D W. Managing User Trust in B2C E-Services [J]. E-Service Journal, 2003,2 (2): 7-24.
7LIU X, WEI K K. An Empirical Study of Product Differences in Consumers' E-Commerce Adoption Behavior [J]. Electronic Commerce Research and Ap- plications, 2003, 2 (3):229-239.
8CHILDERS T L, CARR C L, PECK J, et al. He donic and Utilitarian Motivations for Online Retail Shopping Behavior[J]. Journal of Retailing, 2001, 77 (4) :511-535.
9VENKATESH V,DAVIS F D. A Theoretical Exten sion of the Technology Acceptance Model- Four Iron gitudinal Case Studies [J]. Management Science, 2000, 46(2):186-204.
10LI H, KUO C, RUSSELL M G. The Impact oF Per ceived Channel Utilities, Shopping Orientations, and on the Consumer's On-Line Buying Behavior [ED/ OL]. (2006-06 23) [2011-08-01]. http://onlineli- brary, wiley, com/doi/10. 1111/j. 1083-6101. 1999. tb00336, x/full.