摘要
团购行为是当今消费行为学中的一个重要现象,源自市场和产品信息不对称的双重因素是导致消费者行为变化的根本原因。基于产品信息的价格函数模型,分析团购有利于消费者实现信息共享,减少搜寻成本,降低与企业间的信息不对称,减少消费行为的不确定性,从而获得更大的消费效用的结论。
Group-buying is an important new phenomenon in the science of consumption behavior. Market and information dissymmetry are the fundamental reasons that make consumption behavior change. The price model based on the information of products are established, and it is inferred that group-buying can help consumers share their information, reduce their search cost, decrease the information dissymmetry between enterprises and consumers, lessen the uncertainty of their consumption behavior, and get greater consumption avail .
出处
《经济经纬》
CSSCI
北大核心
2006年第3期146-148,共3页
Economic Survey
关键词
消费者
团购
信息不对称
不确定性
eonsumer
group-buying
information dissymmetry
uncertainty
