1Ravi Bapna,Paulo Goes,Alok Gupta.Analysis and design of business-to-consumer online auctions[].Management Science.2003
2Klein,S.Introduction to electronic auctions[].Electronic Markets.1997
3Kai Wang,Eric T.G Wang,,Chi-Feng Tai.A study of online auctionsites in Taiwan:product,auction rule,and trading type[].InternationalJournal of Information Management.2002
4Sulin Ba,Andrew B Whinston,,Han Zhang.Building trust in onlineauction markets through an economic incentive mechanism[].Decision Sup-port Systems.2003
5Kambil,A,&van Heck,E.Reengineering the Dutch flower auctions:A framework for analyzing exchange organizations[].Information SystemsResearch.1998
6Lee,H.G.AUCNET:Electronic intermediary for used-car transac-tions[].Electronic Markets.1997
6Arndt Johann.Role of Product-Related Conversation inthe Diffusion of a New Product[J].Journal of Marketing Re-search,1967(4):291-295.
7Zhang Y,Shrum L J.The Influence of Self-construal onImpulsive Consumption[J].Journal of Consumer Research,2009,35(5):838-850.
8Webster Frederick E,Jr,Yoram Wind.Organizational Buy-ing Behavior,Englewood Cliffs[M].NJ:Prentice-Hall,1972.
9Kauffman,Robert J,Bin Wang.New Buyers'Arrival underDynamic Pricing Market Microstructure:The Case of Group-Buying Discounts on the Internet[C].Proceedings of the 34thHawaii International Conference on System Sciences.2001.
10Stafford James E.Effects of Group Influence on ConsumerBrand Choice Preference[J].Journal of Marketing Research,1966(3):68-75.
