摘要
经过二十几年的发展,房地产行业正逐步走向成熟。在这一过程中,不断变化的市场环境给房地产企业带来了新的挑战,而并购正是提升竞争力、实现跨越式发展的有效途径。本文从核心竞争力的角度对房地产企业并购进行研究,提出了基于核心竞争力的房地产企业并购战略框架与战略分析模型,并在此基础上提出了基于核心竞争力的房地产企业并购模式。
With the development in the past twenties years, the real estate industry has made great progress, also, the changeable environment bring real-estate corporation new challenges. In this background, using M＆A to expand competitive power and realize leaping development is an effective way. This paper studies real-estate corporation M＆A based on core competitive power, discusses about strategic frame and the model of strategic analysis, and then puts forward the model of real-estate corporation M＆A based on core competitive power.
出处
《建筑经济》
北大核心
2007年第3期51-54,共4页
Construction Economy
关键词
并购战略
并购模式
核心竞争力
房地产企业
strategy of M＆A
model of M＆A
core competitive power
real-estate corporation
