摘要
社会主义新农村建设为开发农村家电市场带来新契机,环境变化使得家电企业开发农村家电市场也存在较大威胁,家电企业的成熟发展使开发农村家电市场具有很大优势,营销策略的不健全使开发农村家电市场具有一定劣势。开发农村家电市场的营销策略:产品策略量身定做,价格策略薄利多销,分销策略以三四级市场为主,促销策略要适应农村文化特点。
The construction of socialist new countryside has brought new opportunities for developing electrical household appliances in the countryside; however, there still exists a threat for its development due to the change of situations. The advantage is the mature development of electrical household appliances while the disadvantage is the imperfection of the marketing strategies. The marketing strategies to develop lectrical household appliances in the countryside include suitable products, small profits but quick turnover, distributing strategy focusing on the third and fourth level of the market, promoting strategy suiting the charsctetistics of the culture in the countryside.
出处
《安庆师范学院学报（社会科学版）》
2006年第6期7-10,共4页
Journal of Anqing Teachers College(Social Science Edition)
关键词
开发
农村家电市场
营销策略
development
electrical household appliances in the countryside
marketing strategy
