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家电企业拓展农村市场策略探讨 被引量:11

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摘要 本文以市场营销理论为指导,结合人口、购买力和消费欲望,分析了当前农村家电市场的巨大潜力,并在这基础上提出了家电企业拓展农村市场的4Ps策略。
出处 《江苏商论》 北大核心 2006年第1期44-46,共3页 Jiangsu Commercial Forum
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