摘要
本文运用SWOT战略分析工具系统地分析了青岛与湛江两市在水产品国际贸易上具有的内部优势和劣势、面临的外部机遇和挑战。笔者认为两市虽然存在一定程度的竞争,但互补性是主要方面,加强合作将会达到一个共赢的结果,并提出了应该采取的战略对策。
This assay uses the SWOT strategic analytical tool to analyze the strengths and weaknesses, opportunities and threats of Qingdao and Zhanjiang in the aquatic products international trade field. Although there is furious competition, complementarity is the main aspect. The author thinks cooperation between the two cities will attain a result of win-win, and offers a series of countermeasures that should be adopted.
出处
《中国渔业经济》
2006年第6期51-54,共4页
Chinese Fisheries Economics
关键词
青岛
湛江
水产品
国际贸易
SWOT
Qingdao
Zhanjiang
aquatic products
international trade
SWOT
