摘要
通过对历年来我国水产品的总产量、出口数量、创汇情况和出口市场结构的分析,指出了水产品出口贸易现状中存在的问题,并提出可行的解决方法:一是通过水产品标准化体系建设,提升水产品质量;二是通过深加工,提高水产品的附加值;三是通过CI系统,实施品牌战略;四是开拓多元化国际销售市场,减少贸易风险。
Currently, the main problems about aquatic products of our country are as follows：the output is going up, but the rate of growth has obviously postponed; the earnings of foreign exchange have risen greatly, yet the average prices are tending to drop; the export market is too concentrated, etc. In this paper, several measures to solve these problems are given： to promote the quality of aquatic products by the construction of aquatic products standardization; to enhance the added value of aquatic products by intensively processing; to carry out the brand strategy through the system of CI and to develop diversified international sale market and reduce the risk of trade.
出处
《国际贸易问题》
CSSCI
北大核心
2005年第8期31-34,共4页
Journal of International Trade
