摘要
目前,动漫产业已发展成庞大产业集群和消费市场,全球形成了美、日、韩三足鼎立的动漫市场格局。我国动漫产业方兴未艾,有关省市积极发展这一新兴产业,但产业规模小,产业链结构不合理,市场化运作不规范,专业人才短缺,明显落后于美、日、韩等国。本文基于我国比较优势,提出旨在发展和提升动漫产业竞争力的若干见解。首先是弘扬传统文化,塑造深入人心的动漫形象;其次,重视动漫产业链中上游产品的设计和原创,着力开发动漫产业链中相关的衍生产品,进一步优化产业链;第三,寻求适合本国动漫发展产业模式和创建和谐、良性的产业竞争内外部环境。
Cartoon industry has already formed huge industry cluster and consumptive market. The market pattern of cartoon industry in the world has taken shape an advantage of U.S.A, Japan and Korea. Chinese Cartoon industry is in a start stage with a small scale, irrational industrial structure, lacking of talent, and nonstandard marketing operation. In order to improve the competitive ability of cartoon industry in China, the article puts forward some suggestions optimizing competitive such as enlarging Chinese traditional culture and portraying cartoon figures, cartoon industry chain for improuing creatirity, and establishing a harmonious environment for cartoon industry.
出处
《世界地理研究》
2006年第4期23-29,共7页
World Regional Studies
关键词
动漫产业
产业竞争优势
国际经验
cartoon industrial
industry competitive advantage
international experience
