摘要
加强体育公共关系是新时代对我院管理的必然要求,也是体育市场化的根本要求,对于推动我院的改革与发展,优化生存环境,增强我院的活力具有十分重要的现实意义。作为一种独特的、先进的现代管理意识,体育公共关系意识越来越受到人们的重视,客观上已经渗透在我院的各项工作中。
Enhancing public relations in PE is the inevitable demand on the institute＇s management in the new era and the basic requirement ofPE marketization. It is rather significant promoting the institute＇s reform and development, optimizing the living environment, and enhancing the vigor of the institute. As an unique and advanced modem management awareness, the awareness of public relations has been attached importance by our institute, and in fact has permeated into all the work of our institute.
出处
《南京体育学院学报（自然科学版）》
2006年第3期90-93,共4页
Joournal of Nanjing Institute of Physical Education:Natural Science
关键词
体育
公共关系
意识
P.E.
public relations
awareness
