摘要
体育公共关系意识是一种以人为本,以公众利益为出发点的公众导向观念。它体现出一种全新的管理思想,它立足体育组织的长远发展,追求体育组织与公众之间的利益平衡。它在优化体育组织内部环境的同时,对体育组织外部环境也产生了深远影响。
The consciousness of P. E. public relation is a public directive concept starting from the human being and public interests. It reveals a brand-new managerial thinking, basing on the long-term development of P. E. organizations and pursuing the equilibrium of interests between the public and the P. E. organizations. It optimizes the internal environment of P. E. organizations and produces a far-reaching effect on the external environment of P. E. organizations as well.
出处
《四川体育科学》
2004年第3期7-8,共2页
Sichuan Sports Science
