摘要
论述在市场经济时代科技期刊广告与科技期刊的互利作用。指出随着市场经济的进一步发展 ,科技期刊应多从事广告经营这一有益的活动。
The paper investigates the mutual benefits for both the advertisements and the sci tech periodicals with them. It is believed that the sci tech periodicals will benefit from proper advertisement business with the further development of marketing economy.
出处
《编辑学报》
CSSCI
北大核心
2002年第5期363-364,共2页
Acta Editologica
