摘要
城市近郊现有一批老旅游地,它们开发时间早,品牌知名度较高,但由于市场需求的变化,其产品和形象已经不太适应市场需求,急需进行创新开发。以成都市为例,在分析城市近郊老旅游地面临经营压力的基础上,指出其创新开发的市场机遇、政策机遇和环城市旅游产品带结构调整的机遇,在此基础上,提出城市近郊老旅游地创新开发的产品创新、形象创新、市场营销创新和资源综合利用策略。
The outdated tour destinations in urban outskirts have developed for a long time and been well-known highly. But because the variation of market demands, the products and visualization are not suitable for market demands, new exploitations are needed. Taking Chengdu for example, the paper analyzes the pressures that the outdated tour destinations have to meet and points out the innovation of products, visualization and marketing and the strategy of using recourses comprehensively.
出处
《成都理工大学学报（自然科学版）》
CAS
CSCD
北大核心
2006年第5期497-503,共7页
Journal of Chengdu University of Technology: Science & Technology Edition
基金
成都市科技局资助项目
关键词
老旅游地
产品创新
品牌形象
市场营销
outdated tour destination
innovation of products
brand visualization
marketing
