摘要
系统功能语言学的发展为我们研究广告语篇提供了新的视角。运用功能语法的语旨理论对英语广告语篇的语气系统进行探讨,分析语旨对英语广告语篇主语、操作词和状语使用的影响,可以见出,这种影响结果对英语广告语篇语旨的实现具有重要意义。
The development of functional systematic grammar （FG） has provided a new perspective to the study of advertisements. In this essay, the author endeavors to probe into the mood system of English advertisements within the theoretic frame of FG. The author probes into the influence of tenor on the employment of subjects, finites, and adjuncts in English advertisements. Meanwhile, it is found that the influence claims a significant role in the realization of the tenor of English advertisements.
出处
《南通大学学报（社会科学版）》
2006年第5期90-93,共4页
Journal of Nantong University:Social Sciences Edition
关键词
语旨
英语广告语篇
语气系统
tenor
English advertisement discourses
mood system
