摘要
在体育公共关系中,媒体与受众存在着一种互动关系。媒体为了自身的利益,需要借助当代体育日益强大的影响力,以争取更多的受众;受众也需要通过媒体来更好地欣赏体育比赛、参与体育活动。研究媒体与体育公众的互动关系及其规律,对体育事业的繁荣和健康发展具有非常重要的意义。
In sports public relations, there is an interactive relationship between media and the audience, For their own interests, media need to better enjoy sports competitions and participate in sports activities through the media. Studying the interaction and its rules between the public media and sports has great significiance for the prosperity and healthy development of sports.
出处
《南京体育学院学报（社会科学版）》
2006年第4期65-67,共3页
Journal of Nanjing Institute of Physical Education
关键词
媒体
体育
公共关系
media
Sports
Public relations
