摘要
商务谈判是各相关专业重要的专业基础课,对于高职层次,主要讲述商务谈判的基本原理、原则、程序,并结合案例教学对商务谈判战术及策略进行分析研究。在此基础上通过设立模拟商务谈判帮助学生掌握商务谈判所需的基本技巧,检验学生在实践中运用商务谈判知识的能力,增强学生对今后实际工作的适应性。
This paper discusses that teaching of business negotiation in higher vocational colleges-should follow a pattern of focusing firstly on its basic theory＇, principles and procedures, then analyzing relevant cases, and finally to test the students＇ ability through simulation activities to improve their adaptability to the work in the future.
出处
《武汉职业技术学院学报》
2006年第2期75-77,共3页
Journal of Wuhan Polytechnic
关键词
商务谈判
案例分析
课程教学
business negotiation
case study
simulation of business negotiation
