摘要
中国的区域品牌建设和研究还处在起步阶段,在品牌建设过程中存在的一个突出问题是品牌意识的缺失,这使得我们的区域品牌难以做强做大。文章将从五个方面探讨区域品牌该如何树立和维护的问题。
The construction and research of Chinese local brands is still in its initiative stage, and a protruding problem in brand construction is the lack of brand consciousness, Which brings the local brands difficulty to be influential and competitive. From five areas, the paper probes into the issue of how these brands should be built up and preserved.
出处
《宁波广播电视大学学报》
2006年第3期43-45,63,共4页
Journal of Ningbo Radio & TV University
关键词
区域品牌
品牌意识
品牌管理
Local brand
Brand consciousness
Brand management
