摘要
在大多数供应链契约文献中,市场需求被假设为了一个独立的外生随机变量。但实际情况中,市场需求往往受到销售商各种促销活动的影响。文中首先分析了在市场需求受促销活动影响情况下的集中控制模式及不合作模式的销售商最优促销努力水平和最优订购数量的决策问题;然后设计了基于回购契约的促销成本分担契约协调机制;最后通过一个算例比较了在不采取任何促销活动、不合作情况下销售商单方进行促销活动以及协调机制下销售商进行促销活动三种策略下的供应链绩效水平。
In most supply chain contract literatures, the customers＇ demand is often hypothesized as an independent and exogenous stochastic variable. But in factual conditions, it is often influenced by retailer＇s promotional effort. In this article,optimal promotional effort and order quantity of the integrated and non- cooperative modes are firstly analyzed under demand with promotional effort. Then a buy - back contract with effort sharing is founded to coordinate incentive discrepancy between supply chain members. Finally ,an instance displays the different supply chain performance under the different strategies with no promotional effort and coordination, with promotional effort but no coordination, and with promotional effort and coordination.
出处
《中国管理科学》
CSSCI
2006年第4期46-49,共4页
Chinese Journal of Management Science
关键词
供应链协调
供应链契约
回购契约
促销努力
supply chain coordination
supply chain contract
buy-back contract
promotional effort
