摘要
中国葡萄酒行业的健康发展与酿酒葡萄种植基地的良性培育息息相关,酿酒葡萄种植基地成功地实施产区营销,有助于树立产区品牌形象,可为产区内葡萄酒企业提供更多的品牌附加值,推动葡萄酒消费文化的逐步成熟,也有利于中国葡萄酒行业最终形成整体上的“中国个性”化发展,在葡萄种植基地产区营销策略上可采取绿色营销、文化营销、工业旅游和体验营销。(孙悟)
The health development of grape wine industry in China is closely related to favorable marketing ot grape-plant- ing regions. The successful marketing of grape-planting regions will be helpful for the establishment of powerful brand image of grape-planting regions and the ultimate formation of ＂Individualized China Grape Wine Industry＂. Besides, it could provide more brand additional value for grape wine enterprises and advance the maturing of grape wine consumption culture. The feasible marketing strategies of grape-planting regions covere green marketing, culture marketing, industry tourism, and experience marketing.
出处
《酿酒科技》
北大核心
2006年第8期118-120,125,共4页
Liquor-Making Science & Technology
