摘要
为揭示我国保健食品功能宣称流通现状,并在此基础上提供相应建议,通过对31个省市自治区所有获得卫生部或国家食品药品监督管理局颁发的保健食品注册批准证书的企业调查,发现我国保健食品市场在以大于10%的速度快速发展,尤其是在2003年。2004年保健食品市场销售额超过210亿元,上缴利税近53亿元。目前在市场上生产流通的功能宣称占调查总数的56%左右。大多数保健食品的功能宣称集中在少数功能上,产品同质化现象相当严重。功能类产品产值主要集中在增强免疫力(29.8%)、缓解体力疲劳(14.1%)、改善生长发育(11.9%)、辅助降血脂(7.5%)、延缓衰老(4.6%)及通便(4.5%)功能上,而营养素补充剂则集中在补钙(45.5%)、多种维生素与矿物质(15.4%)、锌(14.3%)、铁(6.1%)上。保健食品的发展需要产业扶持、政策引导与功能认知宣传。各生产企业应加大研发投入力度,在创新上多下功夫。
In order to reveal circulating status of function claims of health foods, and to provide corresponding suggestions to support development of the industry, all products and enterprises certified to produce health foods were investigated. The results showed that the industry was developing at a rate above 10 percent in recent years, especially in 2003. The sales of health food products attained about 21 billion and the taxation exceeded 5.3 billion. Circulating rate of function claims stayed about 56 percent. However, most claims concentrate on a few functions, such as enhancing immunity, alleviating physical fatigue, improving child growth, assisting blood lipids reduction, postponing aging and facilitating alleviation of constipation for function foods, and supplying zinc, calcium, iron, multivitamins and multi-minerals for nutrient supplements simultaneously. Both theory and practice confirm that the industry is a promising industry, but it needs more policy support, induction and function recognizing. Enterprises should pay more attention as weU as funds to product research and development.
出处
《中国食品卫生杂志》
2006年第3期220-222,共3页
Chinese Journal of Food Hygiene
关键词
营养保健食品
广告
证书
产业发展
Dietary Supplements
Advertising
Licensure
Industry Development
