摘要
IPTV是目前全球电信运营商都高度重视的宽带视频业务,有着广阔的发展前景,但也面临许多挑战,特别是运营模式亟需确定。结合IPTV业务具有互动性与个性化的特点,在中国行业管制的背景下,电信运营商开展IPTV业务可以根据具体情况选择采用标准IPTV模式、IP+TV模式或纯IP模式。IPTV在中国的发展还面临许多挑战,如监管政策不明朗,行业壁垒难以打破,赢利模式不明晰,技术规范不完善,但大趋势决定了IPTV的发展前景十分光明。
IPTV is a promising broadband video service to which telecom operators are attaching great importance, However, there are many challenges especially to confirm the operations modes. Under the circumstances of industry regulation in China, the telecom operatore could adopt the standard IPTV mode, IP＋TV mode or pure IP mode according to specific requirements when deploying IPTV services that are personalized and interactive. The development of iPTV faces a lot of difficulties such as the unclear supervision policy, the industry barrier difficult to remove vague profit models, and unmature technology specifications. However, the general development tendency decides a bright future of IPTV.
出处
《中兴通讯技术》
2006年第3期14-17,共4页
ZTE Technology Journal
