摘要
运用SWOT分析方法对目前中国连锁经营业所具有的优势和劣势,及其面临的机遇和挑战进行了综合分析,指出我国连锁经营业发展的空间会更加广阔,各类连锁经营企业只有抓住机遇发挥优势,消除劣势迎接挑战,才会迎来更加美好的前景。
With SWOT analysis method, this article makes a comprehensive analysis of the strengths, weaknesses, opportunities and threats of developing chain management in China and points out that only mastering chance chain management enterprises can develop greatly.
出处
《物流科技》
2006年第5期80-82,共3页
Logistics Sci-Tech
关键词
连锁经营业
SWOT分析
优势与劣势
机遇与挑战
chain management
SWOT analysis
strengths and weaknesses
opportunities and threats
