摘要
乡村体验旅游是未来旅游发展的重要趋势,辽东山区景观生态的多样性和民俗文化的多彩性为当地发展乡村体验旅游提供了丰富多彩的“场景”。体验设计将成为乡村体验旅游重要的开发措施,体验营销将成为体验旅游重要的营销手段。
The experience in rural area will be a trend in the future tourism development. The mountainous landscape ecological diversity and the folk custom culture in eastern of Liaoning province have provided the rich scene for the rural experience .The experiential design will become an important development measure for the rural experience, and the experiential marketing will become a method for promotion of experiential tourism items.
出处
《生态经济》
CSSCI
北大核心
2006年第6期118-121,125,共5页
Ecological Economy
关键词
乡村体验旅游
辽东山区
体验营销
experience in rural Area
mountain in eastern of liaoning province
experiential marketing
