摘要
通过对浙江省的健身娱乐市场中涉及的三个重要层次人员(管理层、经营层、消费层)的分析与研究,总结出了当前体育健身娱乐市场的现状特征。同时还对体育健身娱乐市场的发展进行了对策研究,并提出了一些建议。
In reneent years , with the development of our economies, the improvement of People＇s living level and the increase of people＇s leisure time , with the rise of fitness sports , leisure sports and popular sports , the business of recreation and keeping fit has developed quickly and has formed in a large scale in order to satisfy the need of customers, but now , we are short of the experience , counter meadescribs and the knowledge of concepts in the organization and measurement , so it is important to carry out this experiment. The article describs the present characteristics of the markets in Zhejiang by means of surveys . At the same time , the article is the result of studying the markets in foreign countries . It also gives some suggestions.
出处
《吉林体育学院学报》
2006年第1期18-19,共2页
Journal of Jilin Sport University
关键词
浙江省
体育健身娱乐市场
现状
Zhejiang Province
the market for recreation, and keeping fitness
current situation
