摘要
战略营销是现代最重要的新型营销理念之一,它具有一系列传统营销所不具备的优势,已成为企业开发新产品、开拓新市场、实现企业扩张、获取更高销售收入和利润的核心手段,是企业获得更大竞争优势的战略选择。为此,文章对战略营销的内涵、特征及实施等问题进行了初步探讨。
Strategic marketing is one of the latest marketing conceptions in business. It has several advantages which traditional marketing did not possess. So now it has become the key method for enterprises to devdop new products, open up new markets, achieve business expansion, and obtain higher profit and selling income. No doubt it is the best choice for enterprises to gain greater competitive advantages. The paper analyzes the connotation, characteristics and implementation of strategic marketing.
出处
《西华大学学报（哲学社会科学版）》
2006年第2期50-52,共3页
Journal of Xihua University(Philosophy & Social Sciences)
关键词
战略营销
内涵
特征
strategic marketing
connotation
characteristics
