摘要
随着当下人们消费心理的日趋成熟,现代设计师们必须充分认识到现代消费心理与包装设计两者之间的互动关系。本文试图从多元化的消费拉动多元化的包装设计;个性化的消费导致个性化的包装设计、专业化消费的牵引专业化的包装设计、绿色消费召唤绿色包装设计、新生的消费力量催生时尚化的包装设计5个角度,对现代消费心理与包装设计的双向互动进行理论上的探讨。
With a gradual ripening for people＇s consumption psychology, modern designers must fully realize the interactive relations between modem consumption psychology and package designing. Five aspects were discussed to carry out theoretical exploration on reversed interaction of them. They were multi - oriented consumption pulling multi-oriented package designing; personalized consumption resulting in personalized package designing; professional consumption towing professional designing; green consumption calling green package designing; newly -born consumption power producing trendy package designing.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第4期269-271,共3页
Packaging Engineering
关键词
包装设计
消费者心理
双向互动
package design
consumption psychology
interactive relations
