摘要
通过对中美体育赛事转播交易、转让方式、定价标准、运作方式、收入分配等方面的比较分析,反映中美体育赛事电视转播权营销的现状,为我国体育赛事电视转播提供参考,更好地发展我国体育赛事电视转播。
Through the comparative analysis of sports games TV relay market, transfer way, price standard, operation and income allotment , the paper reflects the present condition of sport games TV relay marketing in China and USA. Its aim is to provide useful data for development of our country＇ s sports games TV relay.
出处
《西安体育学院学报》
北大核心
2006年第2期31-33,共3页
Journal of Xi'an Physical Education University
关键词
体育赛事
电视转播
营销
策略
sports games
TV relay
marketing
strategy
