摘要
声誉是拥有私人信息的交易一方对没有私人信息的交易另一方的一种承诺,是一种无形资本,具有溢出效应和路径依赖性。声誉效应为职业经理人提供了强劲的激励,促进了效率优化。只要职业经理人之间博弈重复的次数足够多,声誉行为将会在有限次博弈中出现。职业经理人不仅要考虑当期报酬最大化,更要考虑上期业绩、声誉对下期报酬的影响,以最大化其长期利益,因此从创建职业经理人的历史纪录、培育职业经理人竞争市场、创造提供适宜的社会环境等方面建立职业经理人声誉管理机制就显得十分必要。
The reputation is promise which the person with the private information provides for the other person without the private information. As a kind of invisible capital, it presents the spilling effect and the path dependence. The reputaiton effect prompts the professional managers strongly and optimizes their efficiencies. If the game is repeated among the professional managers enough, the reputation behavior will appear. To maximize their long profits, the professional managers consider not only maximizing the present rewards but also the influences which the achievement and the reputation in the last period have on the reward in the next period. So it is indispensable to establish the professional managers＇ reputation mechanism which concludes establishing the professional managers＇ reputation records, fostering the professional manager＇s competitive market, providing the adaptive social circumstances and so on.
出处
《长安大学学报（社会科学版）》
2006年第1期29-32,42,共5页
Journal of Chang'an University(Social Science Edition)
基金
国家自然科学基金资助课题(7027044)
博士点基金资助项目(20030056014)
关键词
工商管理
企业管理
职业经理人
声誉
声誉效应
声誉管理机制
industrial and commercial management
enterprise managements professional managers reputation
reputation effects managing mechanism about the reputation
