摘要
在综述关系营销内涵及其与传统交易营销的区别的基础上,对国内外企业顾客关系营销的应用进行了研究,分析了我国企业应用顾客关系营销过程中存在的问题,提出了应采取的对策。
Based on the intension of relationship marketing theory and the differences between relationship marketing and traditional marketing , this paper studies the application of the customer relationship marketing both in China and foreign countries,and puts forward the problems and to Chinese enterprises.
出处
《世界标准化与质量管理》
2006年第3期6-9,共4页
World Standardization & Quality Management
关键词
关系营销
顾客关系
现状
应对策略
relationship marketing
customer relationship
present condition
suggestion
