摘要
旅游业靠两源(资源、客源)、两划(策划、规划,先策划后然后开发);旅游形象是联系资源与客源的媒介,在市场经济条件下,旅游竞争是比价格、比服务、比文化,文化内涵是旅游竞争力的核心,形象是旅游区的生命。文章探讨了旅游地“文脉”、旅游吸引物升华态与旅游形象策划的有机结合,塑造良好的旅游形象,以提高旅游地竞争力。
Tourism industry depends on both tourist resource ＆ vip source, and planning ＆ design. Tourist image is a medium connecting resource with vip source. Under marketing economy, tourist competition lies in aspects oi price, service and culture. Cultural connotation is a core of tourist competition and image is a life in tourism. This paper discusses cultural pulse of tourist destination, the organic combination between tourist attractive sublimate and image planning, and building better tourist image to improve competitive ability.
出处
《林业调查规划》
2006年第1期120-124,共5页
Forest Inventory and Planning
关键词
旅游吸引物
旅游形象
旅游策划
tourist attraction
tourist image
tourist planning
