摘要
随着技术的发展和消费者对个性化要求的提高,大规模定制生产逐渐成为当今世界最流行的生产方式之一。文章探讨了大规模定制在房地产开发中应用的背景、基础和优势,并从模块化设计、业务流程再造、供应链、信息系统等方面提出大规模定制开发的实施策略和思路。
With the demand of customer has become individualized, Mass customization become the popular product mode. This paper discusses about the background and condition of mass customization application in real estate development. And then, the paper puts forward the countermeasures of real estate development enterprise carrying out mass customization development from these following aspects： modularization design,BPR ,supply chain ,information system and etc.
出处
《建筑经济》
北大核心
2006年第3期73-77,共5页
Construction Economy
