摘要
采用文献资料、专家访谈、比较分析等方法,通过对奥运会涉及的保险产品和我国体育保险的现状分析,找出目前我国保险业发展中存在的主要问题,进一步探讨了中国保险业借助2008年北京奥运会的良好机遇,实现保险产品开发的有效途径。
In this paper, with the methods of document study, interview and comparative analysis, the insurance products involved in Olympic Games and the present situation of Chinese P.E. insurance were analyzed, posted the major problems in Chinese insurance industry and puts forward several effective approaches to realizing the potential of Chinese insurance industry with the good opportunities brought by the 2008 Olympic Games.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2006年第2期147-150,共4页
Journal of Tianjin University of Sport
关键词
2008北京奥运会
保险产品
中国保险业
the 2008 Beijing Olympic Games
insurance product
insurance industry in China
