摘要
随着中国企业越来越重视市场营销在企业经营中的作用,不少企业开始大力提倡市场营销及市场营销观念。可是观念的选择却让不少企业感到茫然,于是开始怀疑观念的正确性。本文通过对实际操作的分析,进一步完善了市场营销观念,让其具有更好的操作性。
As Chinese enterprises pay more attention to the effect of marketing in running a business , a lot of companies start to advocate marketing and marketing concepts. However, many companies feel indistinct when choosing the choice of concepts. Therefore, they begin to doubt the validity of the concepts. This article complements the Marketing conception through analyzing real operation and makes it be easier to operate.
出处
《技术与市场》
2006年第02A期47-49,共3页
Technology and Market
关键词
营销观念
消费者
生产者
服务因素
Marketing concepts, consumer, producer, service factor
